sanampetri.jpg

ABOUT ME

Originally from the suburban wilds of Marin County, California, I moved to New York in 2006 to try my luck as a "writer" (quotation marks my mother's, not mine) at R/GA.

I ended up there for five years, primarily on the Nike Digital Sports team, working on early inceptions of Nike+, NIKEiD, Nike Fuelband, and others.

Eventually sick of good food and same-day dry cleaning, I moved to London to take on the role of creative director of Beats by Dre. That's where I first cut my teeth in the TV world, putting out their first three years of campaigns and helping shape the brand in its formative years.

These days, you'll find me throwing pencils at the ceiling of Wieden+Kennedy London, where I function as the less talented but better-looking half of Nike's CD team.