nike women: just do it

In 2014, Nike asked us to create a campaign to bring Just Do It to women across Europe. These three films were the culmination of a summer of activity that included 10k races, run crew events, and other activations designed to get women out running and training.

 
 
 

NIKE WOMEN: SPEED OF LIGHT (:15)

Marlou Van Rhijn, Dutch paralympian also known as the "Blade Babe," in a film celebrating her unorthodox ways of training. Shot on location at the Olympic stadium in Madrid.

 

NIKE WOMEN: LEAP FIRST LOOK LATER (:15)

In 2014, Swedish pop duo Iconopop were two of Europe's biggest fashion influencers. We went to Ibiza where they were performing to shoot this little film for social. Quick and dirty.

NIKE WOMEN: READY FOR ANYTHING (:15)

Ellie Goulding has been one of Nike's biggest influencers in Europe for years. In between shows, she's constantly training and running -- in this film put her skills to the test.