Originally from the suburban wastelands of California, I moved to New York in 2006 to try my luck as a "writer" (quotation marks my mother's, not mine) and landed on R/GA's Nike Digital Sports team. For five years, my job was to give products like Nike+, NIKEiD and Nike Fuelband a personality, use words to bring them to life.

Eventually sick of good food and same-day dry cleaning, I left New York for London to take on the role of creative director of Beats by Dre, putting out their first three years of campaigns. It was there I learned how to tell stories, build worlds and shape a brand from all sides. 

From there I was adopted into the W+K family, returning to my roots as half of Nike's CD team in London. We oversaw the creative work across Nike Football, Nike Running, Nike Women's, Nike Tennis, Nike SB, Nike Basketball, Nike Sportswear... you get the picture. 

Today I'm based in LA, where I split my time between freelance creative direction for brands and for musicians, working on music videos, artist campaigns and releases.

I've also been lecturing here and there, most recently at Harvard, which my mom was quite happy about.