beats by dre: show your color

For its first big campaign ever, Beats came to us with a need for a simple campaign rubric: an idea that could be executed anywhere, featuring any athlete or celebrity, shot by any director or photographer they could get in the moment.

 

HOW IT WORKED

What we came up with was simple -- talent against a white sike, with a word they'd use to describe themselves.

Not exactly reinventing the wheel, but with a smart campaign architecture built around the 2012 Olympics, it ended up getting quite a bit of press.