beats by dre: show your color

 
 

It all started when...

Beats asked R/GA London with a need for a simple campaign rubric: an idea that could be executed anywhere, featuring any athlete or celebrity, shot by any director or photographer they could get in the moment.

What we came up with was simple -- talent against a white sike, with a word they'd use to describe themselves. Not exactly reinventing the wheel, but with a smart campaign architecture built around the 2012 Olympics, it ended up getting quite a bit of press.