Beats by dre: the pills
When Beats asked us to get the word out about The Pill, their new wireless speaker, we decided to create a freaky cartoon family called The Pills. Which, like their technological counterparts, could also be classified as Small But Loud.
HOW IT WORKED
The Pills were a dysfunctional family of speakers, voiced by Chris Rock, Eminem and Nicki Minaj.
The original cartoon series became Beats' longest-running social media campaign, and for years, the characters showed up everywhere in pop culture.